Tiger and Buick Part Ways

 Tiger Woods is arguably the most recognized sports figure in the world and has had the Buick logo on his golf bag for the last nine years. Everyone has seen the logo on his bag. It’s on TV more then most of the other golfers in the tournaments.

Last week, General Motors, Buick’s parent company, and Tiger Woods announced that they will terminate their 9 year relationship with 1 year remaining on the contract. With the way the economy is currently and the big 3 automakers taking the biggest loses in their company histories, one would think that GM decided to end this relationship to save money. The deal was reported to be worth around $7 million a year. While GM is trying to cut costs in every way possible, it was not the entire reason for ending the relationship a year early. According to Tigers’, agent Mark Steinberg, The decision to end the relationship a year early was “absolutely mutual.” Tiger wanted more time for himself with a 2nd child on the way. Continue reading Tiger and Buick Part Ways